Resources
Practical thinking for life sciences teams.
Articles, guides and frameworks from practitioners on launch, access, data and applied AI, each with its sources and its limits stated.
Insights in brief
Visual frameworks on launch, data, access and AI.
Visual summaries of the questions we work on most, written to be read in a minute and shared with your team.
Featured · LaunchLaunch readiness: what has to be true before day oneEarly uptake is decided in the year before approval: who the first patients are, which accounts move first, what data is in place, how payers decide and what gets measured.Read more →
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- Data & analyticsWhere commercial data breaks, from the feed to the dashboardCommercial data usually fails between the file arriving and the number on the dashboard. This maps where, and the controls that catch each break.
- Market access & patient servicesFrom coverage to therapy: where access value leaksA formulary win does not always show in volume. Value leaks at each step between the coverage decision and a patient staying on therapy.
- AI & intelligent operationsAgentic AI in commercial operations: a maturity pathAgents earn autonomy in stages, from assisting people to operating with governed autonomy, and each stage needs its own controls.
- AI & intelligent operationsWhere AI is already earning its place in commercial operationsThe test that matters for an AI use case is whether the person receiving the output would notice a wrong answer. Model sophistication comes second.
- MeasurementHow much of your marketing return depends on the marketingOutcome divided by spend includes the demand that was already forming. Separating the two changes which channels look worth funding.
- Data & analyticsConflicting numbers usually start with customer identityThe same customer usually exists several times across your systems, and each system resolved the duplicates its own way.
- Commercial excellencePressure-test an incentive plan in an afternoonA handful of checks you can run against last year's actuals with only the proposed plan and a spreadsheet.
- Market access & patient servicesDesign the evidence around the question the payer askedReading the last three decisions verbatim is usually the highest-yield hour in an evidence program.
- Commercial excellenceWhat makes a next best action worth acting onAcceptance rate is the score for engagement programs, and the reason attached to each action is what moves it.
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