When three teams report three numbers, look upstream of the dashboard. The break usually happened somewhere between the file arriving and the number being read.
Where it breaks
- Arrival. Late, partial and duplicate files load without anyone noticing.
- Identity. The same prescriber exists several times across CRM, claims and pharmacy data.
- Definitions. "Active", "new to brand" and "target" mean different things in different reports.
- Affiliations. Practices merge and prescribers move; hierarchies built once drift.
- Consumption. Figures reach decision-makers without any sign of how confident they should be.
Quality gates on arrival, identity resolution with a published match rate, definitions with named owners and confidence shown beside the number catch each of these breaks. Our data foundation accelerator.