Data, analytics & decision intelligence
Resolve the customer once, then report numbers you can defend.
Governed data foundations, measurement you can defend and analytics that change what happens next.
The problem
A new dashboard will not reconcile numbers that disagree at the source.
Life sciences commercial data arrives from many directions: claims, specialty pharmacy, distributor and chargeback feeds, CRM activity, consent records, syndicated prescription data. Each feed has its own customer identifiers and its own definitions. Without a governed foundation, every analysis begins with weeks of reconciliation and ends with a caveat.
We build the foundation once (identity, definitions, quality checks on arrival, lineage) and then put it to work on measurement, forecasting and the decisions that depend on them.
How we help
What this solution area covers.
From the first feed to the commercial reporting, dashboards and data insights that brand, field and access teams act on.
Data strategy and architecture
A target architecture and roadmap sized to your brands, cloud and team, with build-versus-buy choices made explicitly.
Data engineering and integration
Pipelines for commercial, claims and activity data, with quality checks when data arrives rather than when a report breaks.
Customer master data and identity
HCP and HCO master data and identity resolution across feeds, with match rates reported rather than assumed.
Governance and definitions
A definition registry, ownership and lineage, so a metric means the same thing in every report.
Measurement and marketing mix
Marketing mix models, holdout and geographic tests, and channel returns stated with their uncertainty.
Advanced analytics and forecasting
Segmentation, propensity and patient-flow models, validated on held-out periods and documented for reuse.
What you keep
What your team keeps after the engagement.
- A governed customer master with reported match rates
- Definitions, owners and lineage your auditors can follow
- Measurement that separates what promotion produced from demand already forming
- Models documented and validated so your team can maintain them
Where engagements often start
Challenges we are brought in to solve.
- A new data feed has to be onboarded before launch
- Brand, finance and operations report different numbers
- The marketing budget is under challenge and the evidence is thin
Connect with us
Connect with our experts.
Book thirty minutes with the senior practitioner who would lead the work. Bring the decision you are facing, and you will leave with a view on where to start.
Or email us directly: connect@precision-next.com