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<rss version="2.0"><channel><title>PrecisionNeXT Resources</title><link>https://www.precision-next.com/resources/</link><description>Perspectives on life sciences strategy, commercial excellence, data and AI.</description>
<item><title>Launch readiness: what has to be true before day one</title><link>https://www.precision-next.com/resources/launch-readiness-six-questions/</link><guid>https://www.precision-next.com/resources/launch-readiness-six-questions/</guid><pubDate>Wed, 14 Oct 2026 09:00:00 GMT</pubDate><description>Early uptake is decided in the year before approval: who the first patients are, which accounts move first, what data is in place, how payers decide and what gets measured.</description></item>
<item><title>Where commercial data breaks, from the feed to the dashboard</title><link>https://www.precision-next.com/resources/where-commercial-data-breaks/</link><guid>https://www.precision-next.com/resources/where-commercial-data-breaks/</guid><pubDate>Sat, 10 Oct 2026 09:00:00 GMT</pubDate><description>Commercial data usually fails between the file arriving and the number on the dashboard. This maps where, and the controls that catch each break.</description></item>
<item><title>From coverage to therapy: where access value leaks</title><link>https://www.precision-next.com/resources/coverage-to-therapy/</link><guid>https://www.precision-next.com/resources/coverage-to-therapy/</guid><pubDate>Tue, 06 Oct 2026 09:00:00 GMT</pubDate><description>A formulary win does not always show in volume. Value leaks at each step between the coverage decision and a patient staying on therapy.</description></item>
<item><title>Agentic AI in commercial operations: a maturity path</title><link>https://www.precision-next.com/resources/agentic-ai-four-steps/</link><guid>https://www.precision-next.com/resources/agentic-ai-four-steps/</guid><pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate><description>Agents earn autonomy in stages, from assisting people to operating with governed autonomy, and each stage needs its own controls.</description></item>
<item><title>Where AI is already earning its place in commercial operations</title><link>https://www.precision-next.com/resources/ai-commercial-ops-2026/</link><guid>https://www.precision-next.com/resources/ai-commercial-ops-2026/</guid><pubDate>Sat, 19 Sep 2026 09:00:00 GMT</pubDate><description>The test that matters for an AI use case is whether the person receiving the output would notice a wrong answer. Model sophistication comes second.</description></item>
<item><title>How much of your marketing return depends on the marketing</title><link>https://www.precision-next.com/resources/underlying-demand/</link><guid>https://www.precision-next.com/resources/underlying-demand/</guid><pubDate>Tue, 15 Sep 2026 09:00:00 GMT</pubDate><description>Outcome divided by spend includes the demand that was already forming. Separating the two changes which channels look worth funding.</description></item>
<item><title>Conflicting numbers usually start with customer identity</title><link>https://www.precision-next.com/resources/identity-first/</link><guid>https://www.precision-next.com/resources/identity-first/</guid><pubDate>Tue, 08 Sep 2026 09:00:00 GMT</pubDate><description>The same customer usually exists several times across your systems, and each system resolved the duplicates its own way.</description></item>
<item><title>Pressure-test an incentive plan in an afternoon</title><link>https://www.precision-next.com/resources/goal-fairness-guide/</link><guid>https://www.precision-next.com/resources/goal-fairness-guide/</guid><pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate><description>A handful of checks you can run against last year's actuals with only the proposed plan and a spreadsheet.</description></item>
<item><title>Design the evidence around the question the payer asked</title><link>https://www.precision-next.com/resources/payer-objection-guide/</link><guid>https://www.precision-next.com/resources/payer-objection-guide/</guid><pubDate>Thu, 13 Aug 2026 09:00:00 GMT</pubDate><description>Reading the last three decisions verbatim is usually the highest-yield hour in an evidence program.</description></item>
<item><title>What makes a next best action worth acting on</title><link>https://www.precision-next.com/resources/nba-adoption/</link><guid>https://www.precision-next.com/resources/nba-adoption/</guid><pubDate>Thu, 06 Aug 2026 09:00:00 GMT</pubDate><description>Acceptance rate is the score for engagement programs, and the reason attached to each action is what moves it.</description></item>
</channel></rss>
